Ceylon Tea Services Plc Marketing Essay

Ceylon Tea Services Plc Marketing Essay Introduction Ceylon Tea Services PLC which is a subsidiary of MJF group, is engaged in the manufacture, export and marketing of tea bags and packets under the brand name Dilmah. The company exports its products to the UK, the US, Canada,Australia, New Zealand and South Africa. The company primarily operates in Sri Lanka, where it isheadquartered in Peliyagoda which is 7.5 km from Colombo. Merrill J. Fernando the founder of Dilmah set out in the 1950s to offer tea drinkers the finest tea on earth. Whilst doing so, he desired to make a genuinely ethical brand. It took nearly four decades for Merrill to fulfill his mission, but in 1988 he launched his family tea – Dilmah – the first producer owned tea brand in the world, handpicked, perfected and packed at source and shipped within days to tea drinkers around the world. Key Milestones Table 1 – Company milestone Year Key Milestone 1930 Merrill J Fernando, Founder of Dilmah is born in Pallansena, a tiny village in S outh Western Ceylon 1950 Merrill begins his journey in tea, as a trainee Tea Taster in London 1981 The incorporation of Ceylon Tea Services, the company which markets Dilmah tea 1988 Launch of Dilmah Tea in Sydney Australia 2000 Dilmah launches in Sri Lanka 2001 Dilmah launches in United Kingdom 2005 Medinge honors Dilmah as a Top Brand with a Conscience 2006 Dilmah acquires ISO 22000 : 2005 status 2007 Dilmah receives accolades at the Best Corporate Citizen Awards 2009 Dilmah Conservation unveils first Elephant Information Centre in Sri Lanka Source: Dilmah website Dilmah operates both in B2B and B2C markets by producing tea, tea bags and packets. Its product range varies from different flavored tea as depicted in Table 2. Products and features Table 2 – Product Categories Product Categories Product Names Dilmah Tea Premium Singal Origin Tea The Original Gourmet Teas Exotic Fun Tea Other Products Asian Spice Tea Ceylon Green Tea Watte Single Estate Tea Green Tea Fruit Infusi ons Trax Pack Box Pack Almond Toffee Creamity Wafer Rolls Korento Cookies Fruit Cookies Good Choice Cookies Chocopie Cheese Ball Cracker Fruit Drop Candie Wafer Sticks Darling Jelly Source: Marketing Memo June 2010 Salient features of Dilmah tea brand includes, à ¢Ã¢â€š ¬Ã‚ ¢ Safe to use & consume à ¢Ã¢â€š ¬Ã‚ ¢ Non-toxic à ¢Ã¢â€š ¬Ã‚ ¢ Rich in aroma and taste à ¢Ã¢â€š ¬Ã‚ ¢ No side effects à ¢Ã¢â€š ¬Ã‚ ¢ Free from artificial ingredients à ¢Ã¢â€š ¬Ã‚ ¢ Secure Packaging Company Performance The company recorded revenues of Rs. 4,957.1 million (US$43.2 million) in the fiscal year ended March 2010. Its net profit was Rs.1,203.5 million (US$10.5 million) which is 25% in fiscal year 2010. Ceylon Tea Services PLC has a issued share capital of Rs.200 million (US$ 2M). Year over year, Ceylon Tea Services PLC has been able to grow their bottom line from 487.1M to 1.2B primarily through revenue growth (4.4B to 4.9B). For while the costs associated with cost of goods, SGA and income tax a ll increased as a percentage of sales, the growth in top line revenues contributed enough to still see net income improve. Figure 1 – Company Performance Source : Ceylon Teas PLC Audited Accounts Industry and Market As Dilmah operates in over 95 countries, competing in a global market place they fight for market share with both global and local players in each country. Therefore, the market share differs based on the country in which the organization cater. The MJF Group which is the parent company of Ceylon Teas PLC, caters to over 95 countries which include Australia, New Zealand, CIS, Eastern Europe -Poland, Baltics.

Demand Managment and Energy Storage Research Paper

Demand Managment and Energy Storage - Research Paper Example The article opines that with the help of effective load management techniques, companies will be able to waste less energy resources and hence will be able to increase the effectiveness of the use of electricity power. Another important benefit that can be acquired from effective use of load management services is increment in global competitiveness and control in demand for electricity services and also for energy services (Bellannine, 2000, pp. 139-144). The article into the wider context: In every sphere of life electricity services are required and hence the demand for these services is growing rapidly. Business organisations, educational institutes as well as houses need electricity services each and every time of their lives. Due to all these reasons the industry for electricity services is growing rapidly in modern times compared to the past. Companies which supply electricity services to households and business organisations need to meet up the growing demand. The growing nee d for electricity power throughout the world has implemented the need for reservation and also of the management of demand and supply of these energy services (Farret and Simoes, 2006, pp.19-21). The demand and supply management are required to provide large supply of these services to the customers and also to provide sustainable use of electricity power across the globe. Load management techniques are required to be used by companies which supply electricity services all over the world to ensure this sustainable use of electricity power. This will help to effectively manage the demand for and supply of these resources all over the world. The load management technique can be used by power... This paper approves that there are other ideas that may be used as in the demand side management. One of these ideas is the distributed generation. The notion of distributive generation is related to the fact that power energy is collected from many different sources and supplied. The most important advantage of use of distribution generation techniques is that it creates lesser negative impacts on the environment. This also improves the level of security in the process of supplying electricity power. This essay makes a conclusion that effective use of load management techniques is largely dependent upon the effective uses of both demand side management techniques as well as supply side management techniques. Again effective use of demand side management techniques depend largely upon the particular benefit of the technology in case of particular home. The article also concludes that the power companies motivate consumers to implement effective demand side management techniques so that the effective use of electricity power can be implemented in every house, commercial place or industry. Different energy storage and various demand management techniques are listed in this article. These are listed for the purpose of providing a wider view to the reader which power companies are facing in relation to demand management and storage of energy. Thus, sustainable uses of load demand side and supply side management techniques will make load management techniques globally competitive and h ence will increase the efficiency of the use of this power source.

Recording reality Essay Example | Topics and Well Written Essays - 1250 words

Recording reality - Essay Example Simon Cowel, who was one of the judges of the Pop Idol show quit and launced his own show, the X factor and owned its television rights. However, there was a perceived similarity between the two shows and this created a legal dispute. The only existing difference between the shows is that in Idol, judges only sued to criticize the performances of the contestants, unlike in the X factor where the judges mentors the participants. Participants/ contestants have continued to gain popularity and publicity out of participation in this show. In addition, the winning person gets the prize of a recording contract (Blanco, 2014). The talent show is mainly concerned with locating a potential pop star individual or a group, singing talent, personality and appearance, stage presence and routines of dance, all these are fundamental elements of the participant’s performances. In the initial shows, each contestant performs once in the first show in the presence of some studio audience as well as judges, singing over a pre-recorded form of a backing track. Dancers are also featured in the whole process. Contestants are also allowed to carry with themselves guitars, a piano, or any other singing instrument. The X factor talent show is aimed at improving the lives of participants who have singing talents. Ben Haenow won the X factor and he could not believe it, this experience changed his entire life. Other purposes of the talent show include: Whereas not everyone admits to being a fan of the talent show, its strong appeal has spanned generations from different gender and socio-economic backgrounds. In addition to the purposes of entertainment and growing talents, the show also presents a mass marketing opportunity for businesses and organizations in the UK. Brands pay money in terms of premium for them to reach large audiences on the X factor especially on ITV. Any person of any age and those who believe that they have singing talents are always

Franchise vs. Non-Franchise Research Paper Example | Topics and Well Written Essays - 1750 words

Franchise vs. Non-Franchise - Research Paper Example Licensing is when the licensor (corporation) makes certain resources available to the licensee, which is a company from another country. This enables the licensee to produce and sell a product which is similar to the one being sold by the parent company (Licensor). Franchising is a special form of licensing which occurs when a corporation sells a complete package to the franchisee which includes trademark, equipment, ingredients of the product and even advice related to managerial aspects. The franchisee takes the corporation`s name and standardized operating system (Management, Print). Some great examples of franchises include the fast food chains like McDonald`s, Subway, Burger King etc. on the other hand, a non-franchise business is one in which, although you have lesser support as compared to a franchise, you are free to make your own decisions and follow your own ideas. Unlike a franchise, owners of a non-franchise business do not have to face strict operational rules and other operational guidelines set by the franchisor (Non-franchised business opportunities, Web). One of the well-known franchises of the world is Subway which has been chosen as a franchise business for this assignment. The franchise concept of Subway involves a simple operation as the subs (sandwiches) do not have to be cooked. It also involves low investment and overheads for the franchisee. In order to start a franchise of subway, the franchisee first has to submit a complete application. It takes between 2 to 12 months to start the business at the proposed location. The franchisee is required not to have any association with other businesses during this term of franchise agreement with Subway. In order to purchase a franchise in the United States, the person should be a legal citizen or permanent resident of the United States. The franchisee is helped by the registered development agents of Subway who would help in the initial settlement period. The total investment by the franchisee can range from $115,700 to $260,350 for traditional locations and $85,200 to $202,150 for non-traditional locations. Subway helps the franchisee by providing training for two week which includes in class as well as training in stores. Unless this training is taken, the franchisee will not be allowed to open the shop or outlet. There is a certain criteria set by subway for location, store placement, store design etc. the basic menu of Subway offers breakfast, salads, flat breads and hot as well as cold submarine sandwiches. The franchisees have the option of adding four sandwiches to their menus, one to be selected by the store and two selected by the market. The franchisee has the ability to determine the pricing of store items although prices are also recommended by the company. The franchisee also has to follow a number of guidelines of ingredients and other items. The menu also includes freshly baked cookies and there also a number of requirements of salty snacks, bread etc. The company requires the franchisee to open the store for a minimum of 98 hours. The policy can be changed or eliminated at the franchisor`s discretion. The developing agent would give training of 70 hours during the first week of the store and will evaluate the store on a monthly basis. The company also provides daily back-up support by assigning a coordinator whom the store owner can call for

Factors affecting mortgage interest rates Essay

Factors affecting mortgage interest rates - Essay Example As far as the business world is concerned, people have ventured into many different ways of acquiring capital as well as property. They have gone as far as borrowing money from financing institutions as loans which they commit their real property as security. Mortgage financing institutions as a capital market has since.Mortgage is money borrowed as loan from mortgage institutions to finance real property acquisition. It is usually paid back in specified periods, installments and interest rates. There are several factors that affect these mortgage interest rates in any given transaction and they vary from one financial institution to another. Us government debt is whereby the government raises funds from the public through issuing of debt instruments to finance its projects and debts. Treasury bill rates are defined as a short-term debt instrument of one year or less issued by the government to raise money from the public. After the maturity period, the government will pay back to th e bill holder by selling him or her at a discount as matter of fact when the treasury bill interest rate increase, the mortgage interest also increases because the debt instrument encourages buying more security for the benefit of the prevailing rates. Money in circulation will hence reduce due to its demand and so fewer funds are available to facilitate property acquisition, this therefore forces the financial institution to raise mortgage interest as they are in high demand.... reases the public will invest more on the debt instrument and consequentially the mortgage interest rates increases since there will be high demand for funds for property purchasing Treasury bonds are long term debt instrument issued by the government to the public. They are issued to a period of 30 years with interest being paid quarterly to the bondholder. If the interest rate is low the public will be mean to invest on them and hence mortgage interest rate due to the fact that demand for money to finance mortgage is low. Factors arising from Federal Reserve board. Federal reserve board is a government run board to oversee the banking system in US. Federal fund rates affect the mortgage interest rate. These are rate charged on loans that are given by depository institutions overnight These interest rates lead to increase in mortgage interest rates in that for example if a depository institution lends money to another, it has to charge a certain interest. Then the receiving institution has to raise its interest rates when lending money to the public so as to offset the interest charged by the other financial institution. To effect this, the New York foundation development governs all these transactions. Federal discount rates are interest rates charged to commercial banks as well as other depository institutions for money they receive from other financial institutions operating within the Federal Reserve. These rates are usually above the prevailing market interest rates. The mortgage financial institutions, which in this case are the commercia banks, and the depository institutions will have to increase the interest rates to their clients due to the fact that they have to recover the Federal

Benito Mussolini Research Paper Example | Topics and Well Written Essays - 1250 words

Benito Mussolini - Research Paper Example While going to school, Benito rebelled against various issues. Rosa, his mother had insisted he go to this school which was operated by Catholic Monks. However, Benito’s behavior ridiculed the school’s rules and as such he was expelled. Benito’s father believed that the Roman Catholic Church was Italy’s biggest enemy, and he embedded this belief into his son which he solely agreed with. Benito showed improvements at his other school and continued on this pathway and became a teacher. Despite this, Benito’s passion was in politics. At the tender age of 19, Benito fled Italy for Switzerland to avoid military service. There in Switzerland, he met other Italian socialists and gained employment as a bricklayer and became a member of the Trade Union. Just one year later, at the age of 20, in 1903, Benito was expelled from Switzerland for suggesting a general strike. Benito then travelled to France but eventually went back to Italy to complete his military service. To be more precise, he went to Trentino north of Italy which was ruled by the Austrians. However, sooner than later, Benito’s beliefs caused him to be kicked out of Trentino in 1909. Austrian authorities described him as a trouble maker because he encouraged trade unions and launched attacks on the Catholic Church. Afterwards, Mussolini travelled south to Po Valley, where he advocated for farmers to get better salaries. He was appointed Secretary of the local Socialist Party in Forli and Editor of the socialist newspaper â€Å"La Lotta di Classe†. Since his return from Switzerland, Mussolini worked extensively as a journalist and a social activist at the same time. Later he became an Editor for the Avanti. Mussolini resigned his post as Secretary for the Socialist Party in Forli because they advocated support for the allies in World War I. Benito served in the Italian Military when Italy entered the First World War and Benito held the rank of Corporal in the Army. Mussolini was injured during the war and immediately upon his return to Milan; he decided to edit the right-wing â€Å"Popolo d’Italia†. It is probably safe to assume that the effects of the war transformed him from a socialist to a ruthless fascist. He was hungry for power and he was going to get by freewill or by force. Following the war, Mussolini carried out a myriad of activities influenced by Fascism and his many other beliefs. â€Å"The defining features of fascism are nationalism (including economic nationalism), corporatism (including economic planning), totalitarianism (including dictatorship and social interventionism), and militarism†. 1 He attacked Vittorio Orlando (Italy’s Prime Minister at the end of World War I) for his futile efforts in pursuing Italy’s objectives at Versailles Peace Treaty and aided in the compilation of the right-winged groups into the Fascist Party. Right-winged political individuals are a form of governme nt who believe that the individuals are more important than the country. â€Å"Right wingers believe in formal equality. They believe that everyone should be treated equally under the law and should be treated equally by government. Examples of right wing formal equality include equal pay for equal work and civil and political rights.† 2 Out of fear for more bloodshed, he was appointed Prime Minister by King Victor Emmanuel III in 1922 after the â€Å"March on Rome†. Mussolini’s fascist party â€Å"Black Shirts† made his rise to power rapid. By the time of Hitler’

Marketing concept and marketing orientation Essay

Marketing concept and marketing orientation - Essay Example Marketing orientation centres on the target market. Marketing orientation also means organisations will most likely practice globalisation since flexibility is paramount in a more and more competitive environment. With marketing orientation, an organisation can sway customer demand by making goods and services that are appealing, affordable, and easily accessible. Essentially, marketing orientation means an organisation has to adopt the marketing concept. Marketing orientation means an organisation has competitive edge over rival firms (Almquist, 2014). Rival organisations always find it hard to emulate marketing orientation when used as an internal strong point. This is because organisations always find marketing orientation hard to maintain. Maintaining marketing orientation means an organisation will have to stop being transparent about its promotion and communication strategies. The lack of transparency creates competitive advantage for an organisation and makes marketing orientation non-transferable. Market-oriented organisations view these characteristics of marketing orientation as a resource for competitive advantage. To acquire this advantage, the organisation will also have to pour more resources into research, promotion, retailing, and sales. Target markets always follow certain trends that a market-oriented organisation has to know and abide by to gain the sector’s competitive edge. Abiding by these trends means th e organisation has to come up with commodity strategies that address customer needs and wants. The four Ps of marketing, market plans, behaviour, and research are factors an organisation can consider when seeking market orientation. A stipulated example is GrameenPhone, Bangladesh’s top telecoms firm. In 2012, GrameenPhone had a market share of 62%, which represents 8.5 million subscribers. This market share seems impressive but is