The Green Table Kurt Jooss

Paulina Milewska Kurt Jooss’ The Green Table Expressionism can be described as a movement in the fine arts that emphasized the expression of inner experience rather than realistic portrayal, looking to obtain not objective reality, but the subjective emotions and responses that objects and events arouse in the artist. Several characteristics of expressionism are distortion, exaggeration, primitivism, and fantasy. The Green Table,† a ballet by Kurt Jooss, 1932, is an ideal example of expressionism because it depicts the choreographer’s personal interpretation of war through the use of movement, music by Fritz Cohen and lighting by Hermann Mankard. The Green Table is a piece of performance created mostly by Kurt Jooss, the piece lasts thirty minutes in which different episodes of war. The first scene shows the diplomats called The Gentlemen in Black, the second scene The Farewells which show the divide between the loved ones and the soldiers that go off to the war.T he third scene is The Battle in which the battle begins and the character Death is taking each of the soldiers one by one, Death is a big part in this scene as it creates a mental image for the audience showing the dreadful times where innocent males were dying due to a diplomatic argument that was created because of the gentlemen in black. The next scenes follow which are: The partisan, the refugees, the brothel and men in black once again to show the never-ending hypocritical nonsense of the government.The choreography for â€Å"The Green Table† cannot exactly be categorized as one thing or another. Jooss seems to employ two different types of dance: one being the traditional ballet, and the other being the modern technique. The use of traditional ballet can be seen in the dance of the soldiers with their light and graceful movements, particularly the one carrying the white flag. However, the heavier movements of dancers such as Death and the Partisan Woman illustrate moder n dance technique similar to movements choreographed by Martha Graham and Doris Humphrey.The fact that Jooss utilizes both of these dance forms demonstrates his unique theories and adds a personal touch to this show. However, movement is not his only means of self-expression. The music accompaniment to this piece comes from one or two pianos which works well with the dance so that neither one overshadows the other. There are no other instruments used, the melody of the piano changes from scene to scene in order to project Jooss’ emotional responses. During the scenes with the politicians, the air of the piano is light-hearted and almost comedic.The story begins with the politicians in masks that are arguing in a non-naturalistic way using their postures and gestures for example: standing up with masks facing the audience wearing white gloves reaching their hands out with open palms portraying careless emotion. The show ends the same way which gives an impression of Jooss tryi ng to say that there will always be arguments between higher statuses that don’t help the general public but they use their powers for their own entertainment. The purpose of this was to show the detachment of these men from the war.They are in a safe situation, unexposed to war and death. When the scene changes and we see what’s happening in the lives of citizens, this tune is transformed into a thunderous and eerie song that haunts the audience. The reason for this change is to reveal Jooss’ feelings about the unnecessary brutality and death that always comes with a war, and how politicians don’t understand the horror of it. In â€Å"The Green Table† Jooss has made almost full use of the dramatic, emotional and pictorial values of light. The most obvious of all contrasts was that between Death and all the other characters.While the entire dance seemed to be set in a dark light, it was particularly dark when shown on the character representing dea th. In fact, it had almost a bluish tint to it. During the scenes when death is not part of the immediate picture there is a large spotlight in the center of the stage where all the dancing takes place, however, the stage is never fully lit. This is in order to portray death, although not always immediately present, as being all around us in a time of war. The dancer of Death is always in the background as a constant reminder and, even when he becomes the main focus, is never illuminated.This represented Jooss’ unique view because he refuses to acknowledge any positive results that war brings and only sees it ending in death and destruction. The scene with the women of war using the proxemics in a clever way is portraying the other, vulnerable side of the war. The ladies are dancing lightly and swaying from side to side portraying sorrow and negative emotions. The most important character in that scene is the old lady who is struggling to walk and is leaning forward as well a s walking on her tiptoes very lightly showing a link with the Death character who is taking her life away.Her way of walking on tip of her toes is showing that she is not standing firmly on earth and living but she is already half way in the spiritual world. This scene shows a great contrast of importance in comparison to the first and last scene. Kurt Jooss’ piece, â€Å"The Green Table,† is antiwar ballet. It’s an example of expressionism because it is a one-sided, emotional performance that uses exaggerated gestures, primitivism, and distortion in order to convey Jooss’ view on war.

Battle with Skin Cancer

While eagerly awaiting the end of High School, in the year 2005, my world disintegrated. I was in the last Semester of High School when I was diagnosed with stage 3 Skin Cancer.In the US skin cancer is the most prevalent form of cancer and malignant melanoma, which constitutes one of the most virulent forms of this disease. The incidence of this disease has been continually on the increase.Moreover, there has been a drastic increase in its occurrence. The annual death toll due to this disease has been estimated in the thousands (The Burden of Skin Cancer, 2006).Basically, skin cancer can be classified as melanoma, squamous cell carcinoma and basal cell carcinoma. The latter two forms of the disease make the patient quite ill and if ignored, result in significant mutilation and harm.The deadliest form of this disease is melanoma, which is responsible for around three – fourths of the deaths that occur in the US due to skin cancer. The principal culprit for this disease has been identified as exposure to the ultraviolet rays emanating from the sun. In addition, it is possible to develop skin cancer if over exposed to sun lamps and tanning beds (The Burden of Skin Cancer, 2006).Skin cancer is categorized as stage 0 or that which affects the epidermis, stage 1 cancer that is around three fourths of an inch in diameter, stage 2 where the affected area is greater than that in stage 1 and stage 3 in which the disease has spread to the tissues.Finally, there is the stage 4 cancer, wherein the cancer has spread to other parts of the body. In general, such cancers are detected and treated before they reach the third stage. Early diagnosis of this malady makes it possible to effect a cure. As such it entails the excision of the affected parts (skin cancer , 2008).I was unfortunate in being diagnosed with stage 3 skin cancer. Due to my comparatively, tender years, I had not encountered any major crises in life. This diagnosis was veritably like a bolt from the blue. However, after the initial despondency, I steeled myself.The endless visits to the health care professionals, the seemingly interminable treatment sessions and other therapy sessions occupied most of my time.I lost a lot during that time and I was constrained to discontinue further education for a period of two years. Now, by God’s Grace, I have recovered completely and I am eager and enthusiastic to study in college. In a way this disease proved to be a blessing in disguise, because it taught me forbearance and courage in adversity.I have developed a very strong and positive attitude towards life. I view even the small blessings of life with deep gratitude. I no longer consider any task or venture as being too difficult to accomplish or succeed at. I am confident that I will complete my college education successfully and make it to the Dean’s List.Referencesskin cancer . (2008). Encyclopà ¦dia Britannica. Ultimate Reference Suite . Chicago: Encyclopà ¦dia Britannic a.The Burden of Skin Cancer. (2006, March 27). Retrieved January 3, 2008, from National Center for Chronic Disease Prevention and Health Promotion: http://www.cdc.gov/HealthyYouth/skincancer/facts.htm

Economic Growth Essay Example | Topics and Well Written Essays - 750 words

Economic Growth - Essay Example Therefore, the small statistics resulted to minor percentage. The ideology that populaces were small depicts that fewer investments counted. These affected contributors owing to GDP. Contrary, 2010 depicted percentage that exceeded 100. This gains exemplifications from the ideology that entailed a population outburst in 2010. Therefore, greater populaces depicted increased investments, consumptions and per capita earnings (Romer, 2007: pp, 1). These aspects entailed summations of the percentages. The contributing factors to GDP kept changing concerning 1980 until 2010.These changes emanate from crucial factors. Increased populaces contribute exceptionally to GDP. This entails explanations from the ideology that greater populaces result to increased demand. With increased demands, another instigated aspect would be greater supplies in market places. Therefore, demand influences consumption. This counts greatly to GDP owing to the information that entails considerations involving consumption while calculating GDP. Another aspect involves government spending. This draws explanation from the information that increased populaces result to greater spending by governments (Romer, 2007: pp, 3). This exemplifies that the government undertakes offering extra programs because of increased populace. These programs involve health and developments like roads.GDP changes owe their predicament to alteration of per capita. This exemplifies that per capita earnings influence contributors to G DP. Romer expounds that technology entails the intrinsic importance of steering economic intensification. Romer’s argument that people’s innovations count greatly to economies encompasses inevitable intensity. He exemplifies that technology comprises the greatest portion in economies. Technology developments result to rich opportunities. These opportunities expound that people’s ideas and ingenuity count mostly (Romer, 2007: pp, 4). This revolutionized

The Guest by HwangSukYong, the significance historically, politically Essay

The Guest by HwangSukYong, the significance historically, politically and cutullay - Essay Example Notably, the same time saw the arrival of the American military that expressed its resilient support for the staged anti-communist efforts. Sin-chon was the center of all the horror that transpired, and is a historically significant place as signified by the museum erected in the same place as a memory of the past. The book ‘The Guest’ offers vivid descriptions of the 1950 events, presented through dreams of some characters who witnessed the atrocities. The context of the book thus exhibits a cultural, historical, and political relevance. This paper will highlight the relevance of its context in the three aspects. The author of the book ‘The Guest’ focused on one of the most sensitive subjects to both the south and northern Korea. In his introductory note, the author presents the contextual justification of the title selected for his work. A weighty analogy appears between the issues discussed in the book and small pox. Evidently, when the smallpox pandemic was of critical concern in Korea, the people regarded it as a ‘foreign disease’ and coined the term ‘sonnim’ that translates to guest in its reference. With the novel focusing on the adverse effects of Christianity and communism, the analogy to small pox becomes relevant. The fact that both of these ideologies were not concepts that had not emanated from the Korean people, but rather from foreigners justified them to bear the reference as guests. Moreover, the American army that has received immense criticism as the principal cause of the massacre, was a guest among the Korean (Lee 195). The book offers a salient criticism of the issues that transpired. Contrary to the common belief that the American army bears the ultimate blame for the atrocities that happened, the book offers an expose of the real perpetrators of the extreme violence that was carried out against the people in 50 days that those who witnessed the events would

Software testing Essay Example | Topics and Well Written Essays - 1000 words

Software testing - Essay Example It is the duty of the programmer to select a feasible technique which is available at the time of test so that the required information about the application can be obtained (Savenkov, 2008). The test does not only give objective view on the risks but also on the quality of that given product that is being developed. According to Meyer (2008), software testing can be done immediately an executable application is available. In most instances, the approach which is being used in the software development process will dictate when the testing will be done and how it will be carried out. When the phased process is being used by the developers, then tests will be run and done immediately after the definition of the system requirements. On the other hand, when the Agile approach is being used, the programming process and the testing are done concurrently. During designing and building of an application, the programmer may make mistakes in causing defects. Defects are the flaws that are found in the software. When the results obtained when the application is executed deviates from what was expected, then it is an indication that there are defects in that particular software. It implies that any kind of deviation from the specifications that are given at the beginning of the design and development process will result in defects. On the other hand, when software does not meet the needs and expectations of the end users, then it can be said that it has carrying bugs. The bugs may be caused by error in logic or coding (Rodrà ­guez, Llana & Rabanal, 2014). Thus, the testing process is done with the intention of unraveling the bugs and defects. When the tests yield a large number of errors and defects then it will be referred to as a Buggy software. Edsger Dijkstra, a key figure in the field of computer science claimed that the software testing does not show the absence of bugs and faults but

Explain how and why dunkin donuts conducts marketing resarch. Be Essay

Explain how and why dunkin donuts conducts marketing resarch. Be Specific. Describe what type of resarch is Dunkin Donut doing primary or seconday. Why - Essay Example Due to this research the organization started locating itself near homes as well as business areas and they even opened their business in large stores such as Wal-Mart. This depicts that Dunking Donuts is involved in conducting mainly primary research. Primary research is that research that is conducted by the researcher themselves and this form of research has not been conducted before. This form of research is conducted by the organization in order to identify what the customers want. It is very essential for an organization to first identify the needs and wants of the customers and then develop their products and services in compliance with those needs and wants (Kotler 98). This is because customers always want to purchase those goods and services that satisfy their needs and wants. If an organization develops goods and services without conducting research, it is most likely to fail. This is because such an organizations offering may not attract customers and the offerings they h ave developed would not be

Critical reflection on a previous assignment (will be uploaded later) Essay

Critical reflection on a previous assignment (will be uploaded later) - Essay Example The Study of Society and the Environment will not only give the students an interactive scope and experience but will also equip them with a sense of citizenship. The SOSE makes individuals capable of coping with the day to day challenges by providing them with decision making powers and broad exposures. This paper depicts critical reflection and analysis on the feedback of assignment no. 3 which was intended to explain the learning plans and intent of the SOSE. The future learning sequences are also proposed at the end in order to give a clear course of direction and brainstorming so that the clear direction can be laid out for the productive and optimal results (Dyer, 2005). Identification and Proposals of the Issues in the Previous Assignment The SOSE should be taken into the global perspective rather than be limited to just Australia and other localities, because the study of society and environment is a science of environmental and societal studies keeping in view the diverse fo rm of changing and volatile environments. As depicted in assignment number 3, the intent and course of the SOSE and are defined to be in some kind of a limited perspective and the reader perceives it to be restricted to the border of Australia. Similarly, the previous assignment

Womens Rights and Empowerment in Sula and A Room of Ones Own Essay

Womens Rights and Empowerment in Sula and A Room of Ones Own - Essay Example Room is Woolf's reflection on the state of women, and fiction by women from a historical perspective, concluding that "A woman must have money and a room of her own if she is to write fiction" (1). For Woolf, fictional production necessitates both economic and intellectual freedom, both of which allows the (woman) writer to cultivate the mind required to produce "great fiction" (29). After being chased off the lawns and refused entry into the library at the chauvinist Oxbridge (2), she bemoans the jobs and careers withheld from women because of fixed gender roles (6) and wishes their mothers had "gone into business" to allow her contemporaries the same economic and intellectual freedoms as men, though she concedes that this "would necessitate suppression of families altogether" (6) as child-bearing and economic freedom are mutually exclusive. She also deplores the poverty of a female literary inheritance. Due to the phallogentric nature of English society and literature, evident from even the newspapers (9), many books were written about women before the 1800s but they were exclusively by men who take liberty to preach, analyze and deprecate women (8). While Shakespeare wrote of strong-willed women who "have burnt like beacons in all the works of the poets from the beginning of time", in reality they were "locked up, beaten and flung about the room [and] all but absent from history" (11). More importantly, the woman "never writes her own life and scarcely keeps a diary" (12). In anger at being "told that one is naturally the inferior of a little man" (9), Woolf calls for a female literary voice which she pioneers by subverting masculine traditions. Instead of the weaker sex, she suggests that women have been a mirror that elevates man to his current status of glorious superiority (10), and she re-imagines the lives of women who didn't have the opportunity to become Shakespeares, and "that Anon, who wrote so many poems without signing them, was often a woman" (14). Woolf is hungry for information on women from a woman's perspective and wants historians (men) to rewrite history to include the suppressed stories (13). She notes the change in women's literary production in the emergence of a female canon, with distinct styles and concerns. While early women writers failed miserably at imitating the male voice, and wrote under the veil of male pen names, others like Bronte and Austen managed to cull out a female space within the canon, to their credit, and have prepared a literary tradition for contemporary writers. Bronte and Austen "wrote as women write, not as men", fomenting their voices in the space of the communal sitting room as opposed to the male-dominated war fields (20). While the writers of previous centuries faced incredible constraints such as gender prejudice and emotional strain (14-15), with a legacy and the vote, contemporary women are free from patriarchy and can have "a view of the open sky" (11). In Sula, the African-American novelist Toni Morrison is not as concerned with self-assertion through literary production as is Woolf, but through sexual freedom. Set in a black community in Ohio in the 1920s to 60s, the novel is concerned with empowerment but this issue is further complicated by race. Woolf's

Time Capsule Assignment Essay Example | Topics and Well Written Essays - 750 words

Time Capsule Assignment - Essay Example The Baroque time capsule, on the other hand, will contain objects of a far different type. The items in this time capsule will reflect an intellectual and an artistic time period in which classical forms were ignored or developed in important ways. The symmetry of the Renaissance, in many different fields, was supplanted by artistic endeavors characterized by a lack of symmetry, by an insertion of figurative rather than literal forms, and by a more emotional and colorful intellectual background (Wellek, 1946). Understanding the nature of the Renaissance is critical in this endeavor; it is critical because the Baroque, being a break from this intellectual tradition, cannot be understood in isolation. From a visual perspective, using art as an example, it would be wise to consider representative paintings such as The School of Athens by Raphael and the Vitruvian Man by Leonardo DaVinchi. These works are both illustrative and representative because they identify classical sources as inspirations and because they are used in such a way as to encourage future learning and development. This time period is hardly anti-learning; quite the contrary, the intellectuals simply chose to rely for political and social reasons on generally accepted classical forms and modes of inquiry. In the field of music, representative samples would include Ludwig Senfl's work, which maintained classical beats and patterns, and Johannes Lupi's work, which used repetition and imitation to distinguish his compositions rather than variations of style or structure. Representative drawings in the field of architecture, based on a revival of classical designs borrowed from classical Greek and Roman ideals, would be similar to those drawings and plans used to construct the Tempio de Visa in Rome and the Palazzo Farnese in Rome. Renaissance architecture is characterized by columns and pilasters, arches, and a very specific fitting together of pieces in a symmetrical and well-patterned way. The precision is apparent. Finally, in the fields of literature and philosophy, two representative samples would be The Divine Comedy by Dante and Utopia by Sir Thomas More. Classical sources, as with Dante, were used as foundations upon which to explore questions of religious faith, science, and philosophy more generally. In short, in all of these fields, the Renaissance is characterized by a heavy reliance upon classical sources, upon a preoccupation with symmetry and precision, and by repetitions rather than deviations. 1.2 Guidelines: Baroque Time Capsule As a preliminary matter, art provides a helpful introduction to the Baroque period; this is because art illustrates the departure from strict classical forms. Two highly representative paintings would be Adoration by Peter Paul and Aeneas Fleeing Burning Troy by Federico Barocci. Rather than employing the strict symmetry and compartmentalization of Renaissance painters such as Raphael, these paintings are characterized by overflowing colors, bodies and objects which merge rather than remaining separate, and which display a much

Program, curriculum development and instructional strategies Essay Example for Free

Program, curriculum development and instructional strategies Essay I. Programs Bridges Learning System: This program uses five step processes involving submit, evaluate, outline, extend, success to develop the students aptitudes and talents that are very important in the classroom through evaluating test results and constructing a profile each student skills and abilities. By then, students’ necessities are known and a particular program will be developed for its learning exercises needs (Brock, 2003). Cognitively-Guided Instruction (CGI): This model is a product of research of students thinking that teachers able to restructure their knowledge and understanding to what the students need. This done through direct-modeling actions, reasoning to the problem, and moving to other strategies that are needed for the improvement of the students (Carpenter, 2003). Four Blocks Literacy: The four blocks represents four different approaches to directed comprehension, self-selected comprehension, inscription and working with terms. Through this students don’t just learn, at the same time they provided with the needed instruction according to the personality of the student. These blocks are multi-level depending on the performance and needs of the student (Cunningham, 1989). Spalding Method: This method is a total language arts approach in spelling, writing, listening and reading comprehensions. This approach is very effective to both regular and special education (Christie, 2000). II. Curriculum Development and Instructional Strategies. Cooperative Learning: Through optimistic interdependence, driven interaction, and personal responsibility, mutual efforts could be a useful tool to promote the groups’ objectives and success rather than viable and personal efforts (Stefl-Mabry Powers, 2005). Direct Instruction: Learning is hastened up through comprehensive presentations, ruling out misconceptions, and assisting generalizations. Students are properly monitored to evaluate the performance, periodically assessed for perceptions and immediately corrected for their errors (Oregon, 2003). Mastery Learning: Learning is centered on the methods of mastering rather than the content but it works best with the conventional substance-centered curriculum through distinct objectives and varieties of instructional techniques and suitable series of results (University, 2004). Modeling Instruction: This method of instruction is done through creating scientific models and providing primary theoretical apparatus for modeling intended to appreciate the physical world and to familiarize and develop the students’ insights on how scientific knowledge fits with the real world (Wells Hestenes, 2003). These programs, curriculum and instructional instructions are developed and evaluated by Arizona K-12 Center’s Technical Review Council and found to be effective in meeting the instructional and educational needs of diverse student population. References Brock, B. (2003). Bridges Learning Systems ® [Electronic Version]. Retrieved October 6, 2007 from http://azk12. nau. edu/bestpractices/recognizedprograms/. Carpenter, T. (2003). Cognitively Guided Instruction (CGI) [Electronic Version]. Retrieved October 6, 2007 from http://azk12. nau.edu/bestpractices/recognizedprograms/. Christie, B. (2000). Topic teamwork: A collaborative integrative model for increasing student-centered learning in grades K-12. Journal of Physical Education, Recreation Dance, 71(8), 28-32. Cunningham, P. (1989). Four Blocks Literacy [Electronic Version]. Retrieved October 6, 2007 from http://azk12. nau. edu/bestpractices/recognizedprograms/. Oregon, E. (2003). Direct Instruction [Electronic Version]. Retrieved October 6, 2007 from http://azk12. nau. edu/bestpractices/recognizedprograms/. Stefl-Mabry, J. , Powers, J. G. (2005). Collaborative, Problem-Based Learning: University and K-12 Partnerships. Knowledge Quest. ProQuest Education Journals, 33(4), 14-16. University, N. A. (2004). Instructional Strategies and Commercial Programs [Electronic Version]. Retrieved October 6, 2007 from http://azk12. nau. edu/bestpractices/recognizedprograms/. Wells, M. , Hestenes, M. (2003). Modeling Instruction [Electronic Version]. Retrieved October 6, 2007 from http://azk12. nau. edu/bestpractices/recognizedprograms/.

Importance of Electronic Marketing in Business Today

Importance of Electronic Marketing in Business Today MARKETING MIX AND ONLINE MARKETING: Marketing mix, commonly known as the four Ps namely Product, Price, Place and Promotion was first suggested by Jerome McCarthy (1960) and is a vital aspect for establishing and executing the marketing strategies. Let us view in detail the different elements of the marketing mix on the context of online marketing. Product: Online marketing can lead to the improvement of the products in a lot of ways. Online marketing pave the way for the market researchers to evaluate the customers need and the criticism from them can be used to change the existing products and develop new products. Tescos online shopping website records the repeated purchases of the customers, which they use later on to provide a customized list for fast purchasing. It also facilitates a chance to customize the products as per the consumers wants like www.nike.com who offers customized instructors just for clients. Price: This refers to the pricing policies of an organization which are adopted to determine the price for a product or service (Chaffey 2003). Baker et al. (2000) discovered two habits that have been used by the manufacturers while marketing their products online namely; Setting up a low price for the products by beginners. Following the existing price in the internet by the current companies. A benefit of usage of internet is that it helps to minimize the costs on search that shoppers would have to bear while searching for information about new products and services. It also makes the shopping more active as the famous auction site www.ebay.com which makes the users to bid the price for the products. Online marketing makes the transaction more transparent making it almost impossible for the suppliers to manipulate on cost. The customers can also view sites to know the best deals for a particular product like www.shopmart.com, www.easyshop.com etc. Place: The place element in marketing mix explains the way a product is distributed to its end consumer. Allen and Fjermestad (2001) say that the biggest implication created by the internet in the marketing mix is for the place. This is due to the world wide reach of the internet. Internet has opened before the organizations a new channel to make their products reach their customers, apart from the traditional way of sales helping to cut down the barriers between both the parties. The huge investment that has to be made in stores can be reduced with business taking place in a much realistic way. Entry of internet into the marketing mix has avoided the retailers or third parties between buyers and consumers making it more challenging for the existing online retailers to ensure on time logistics. Promotion: The promotion element of the marketing mix shows how marketing conversation is made within the customers and the stake holders about the company and their products (Chaffey 2003). It deals with exchanging information regarding a product or service to the target market. Burnett (1993) defines promotion as the marketing function concerned with persuasively communicating to target audiences the components of the marketing program in order to facilitate exchange. The main ingredients of promotion mix are Sales promotion Advertising Personnel selling Public relations Direct marketing The internet is nowadays being used as an effective tool for marketing communication. The internet made it available before the companies, yet another way of channel to communicate to the buyers about the product offerings. The idea of online marketing can vary the promotion mix in the following ways: Evaluating the way the internet can be used at various phases of the purchasing mode. Revising new ways of using the ingredients of the promotion mix. Applying promotional tools to serve in various phases of customer relationships like attaining visitors for the first time and retaining them as a regular visitor. While using internet as a tool for marketing, it become possible for the organization to send emails on proper authorization basis, containing information related to the products which makes it possible for the company to maintain a long term relationship with the buyers online. Online marketing and the marketing mix picture: page 267 foundations of marketing Reference used: McCarthy, J.(1960) Basic Marketing: A Managerial Approach. Irwin, Homewood, II Allen, E. and Fjermestad, J. (2001) E-commerce marketing strategies: a famework and case analysis, Logistics Information Management 14(1/2) 14-23. McCarthy, J. (1960) Basic Marketing: A Managerial Appraoch. Irwin, Homewood, II Burnett, J,(1993) Promotional Management, Houghton Mifflin, Boston Baker, W., Marn, M. and Zawada, C. (2000) Price smarter on the Net, Harvard Business Rview, February, 2-7. Chaffey, D., Mayer, R., Kevin, J. and Chadwick, F.C. (2003) Internet Marketing IMPORTANCE OF ELECTRONIC MARKETING IN BUSINESS TODAY The requirements and wants of the consumers can be better understood, by knowing more about the consumers and also analyzing ways of providing their needs. This will essentially help in convincing the consumers or buyers requirements, earlier than your opponent. The information curve of the marketers can be enhanced based on the growing information of the customers. It is highly significant to deliver the correct goods and products to the consumers with precision, in order for the consumers to be satisfied. By establishing the principle of adding value to the services of every consumers or buyers, the marketers can be warned in advance of the ineffective and expensive competitive approach which can be achieved by the usage of electronic marketing. A superior and higher conventional product status and equity of the companys manufactured goods and services can be obtained, by adding high value to the manufactured goods. A good or bad opinion of the companys adopted strategies or action s achieved, can be obtained by setting off a workers criticism system. The usage of electronic marketing or existing communication schemes can help to improve such circumstances. The usage of online marketing can be limited to the following listed business conditions. An instance of the usage of online marketing is in the Company communications, A cheap and extensive, method of communication is the E-mail. It is a easy and lasting medium. It is used to send messages to unite with people using an already listed names and addresses. It has been an ever growing means of communication within the organization. Another fearful task that has been improved by online marketing is marketing research. The approaches used by the different companies can be examined, and the discussions with the companies can be preserved for discussions over a extensive phase of time. Another business condition where online marketing can be utilized is marketing planning and sales support. It is possible for additional people to use this intermediate for advertising information. Online marketing is also used in another situation productivity innovations. The usage of the electronic medium helps the sales personnels, as it speeds up the answers to the consumers queries about the product particulars, stock levels etc. Online marketing and sales practice will be more useful to the business-to-business relations in the instant future. High confidence and prospects will be accepted by the customers since the business sections overlay the pathway. Electronic marketing can also be used in the scenario of Customer loyalty. The buying behavior of the consumers are tracked by the companies, for which in depth databases are created. Another business scenario where online marketing is utilized is globalised reach. So, international marketing can be obtained easily as internet helps to interconnect organizations. Online marketing is used for a organization to obtain competitive intelligence. It is useful for the competitors to analyze our market information using the World Wide Web, and vice-versa. Efficient cost utilization is obtained using online marketing methods. It is usually cost effective, even without including installation charges. Even with installation charges included, when contrasted with the customer advantages obtained, it is cot efficient. Controlling of partnering and logistics is easy through the use of online marketing methods. It is easy for people in organizations to connect through the usage of electronic marketing resources. Internal intranets, or extranets, and agreements or associations with organizations may come under the connection medium. Corporate recruitments are another sector utilizing online marketing resources. Workers, advisors, government papers, specialty trades or common contractors can be traced using the above mentioned method. [REEDY, J. SCHULLO, S., 2004] ONLINE MARKETING vs TRADITIONAL MARKETING The earlier forms of promotion can classified under traditional marketing. The various methods are radio, billboards, TV and posters. The other methods such as email marketing, banner promotions, all come under the online marketing. Difference lies in the purpose it is used for. Traditional marketing expands the market of the manufactured goods and services, which is an important aspect for the existence of the organization. The customers have the opportunity to react to the promotion, as online marketing is a way of direct marketing. In this method, the customers can react, which helps in raising ROI. Measurability is an additional aspect that distinguishes both forms of marketing. It is easy to trace the clients with the use of tools in online marketing, whereas traditional marketing has several problems, one being dependent on human memory. The SMEs also utilize the online marketing due to the huge ROI obtained from it. It is possible for them to change their operations, by calculating the start of their leads. [http://www.sabest.biz/blog/2010/03/online-marketing-vs-traditional-marketing.html] FUTURE OF ONLINE ELECTRONIC MARKETING RESOURCES It is possible for the e-marketer to support and develop the value chain processes of electronic commerce for each and every persons advantage, as a result of the physically powerful base of electronic marketing resources. Solid effort, a number of successes and a little failures may be engaged in this process. In order to obtain profits for all of the marketing processes, it is necessary for the e-marketer to demonstrate serious thinking talents of the tactical and planned market scheduling and also be able to employ the available methods of electronic marketing effectively. The complex methods of electronic marketing is utilized in order to create value-added services, which produce results that are unthinkable in structure, even though a variety of electronic means are available to use. On the other hand, in order to get an explanation, it is necessary to estimate the present situations. A total of four aspects or issues are given below by which the electronic marketing may be affected by or may affect, which have been obtained by considering and arranging all the sustaining and contradicting data in an order: Development of technology Growth of the existing software The accomplishments achieved by combining Internet achievements The motivating force required by the marketers to provide better service to their consumers With the help of electronic marketing, a number of advantages can be obtained which include providing a means of communication between the e-marketers and the customers of the organization, as possible in a small sized business. It is required for the e-marketer to prepare and train well, as a variety of advantages are obtained by employing electronic marketing. Business Web Sites: B2C, B2B, C2C The sites which sell or market products and services even if it is the order takers or others who are more person-oriented mainly include in Web categories which are business to business (B2B), Business to Consumer (B2C) or Consumer to Consumer (C2C). Some sells to both consumers and businesses. (Internet Marketing by Barbara G. Cox and William Koelzer). BUSINESS TO CONSUMER SITES (B2C) The sites of B2C are more familiar to the public who uses the internet. In most of the industry, they market goods and services to the consumers. There are many stores such as department; clothing, electronics, food etc have their Web sites to sell the products. These sites dont have a store like buildings. They only sell their products through the internet. But not all these sites sell through online itself, the consumer buy their products from office, local store or even by telephone. The examples of B2C sites are amazon.com (books and other related products), staples.com (office supplies) etc. The online shopping is getting higher due to the increase in computer consumption in households. BUSINESS TO BUSINESS SITES (B2B) The market of B2B is increasing in an amazing rate. On the basis of Jupiter Research, the companies around the world will hike up their expenditure on B2B. As per the aggressive estimation of Goldman Sach, the worldwide spending through B2B will reach high rates in the coming years and he assumes that 80% of B2B worldwide commerce will be held online around the next 20 years. On the basis of Active Media Research, the majority of B2B sites are created for double purpose that is to sell both the products and services directly or indirectly around 98% of sites, 73% of them gives information. The main aim of making sales of the 77% of sites is by making an offline contact with the customers. CONSUMER TO CONSUMER (C2C) Majority of the Consumer to Consumer sales occurs through auction sites. In a survey conducted by Harris Interactive where The National Consumers League was the sponsor, it was found that the bidders of online auction of 83% had purchased things in the online auction. According to the report, 75% of the buyers have pay out average of $100 or less and the 21% have payed amount between $100 and $500. So in auction sites, the sellers will post their things to sell and their items will be bided by the customers. And the highest of those customers bids wins the thing which is for sale believing that the bid will meet a fixed minimum amount. A small amount of commission will be taken from the sellers bank account by the auction site if each of his item get sold. The buyers wont pay anything to the site. The best example for Consumer to Consumer site is E-bay. It is the biggest Consumer to Consumer auction site. E-bay has been a great model for the auction sites which are emerging now to help the businesses conduct e-commerce. Although eBay is generally a consumer to consumer service, the simplicity of this site is a great value of study for buying or selling the products in a Business to Business auction site by any business planning. In eBay, and many other auction sites the users will register and if they are planning to sell anything on the site, they can set up a way of payment, usually financial account or credit card that makes the funds transfer. The buyers will be able to analyse what they are looking for by entering the key words of any particular product in the search engine and the site will display products list for sale. The sellers will make the payment for listing and selling their products. Insertion fees will be charged by eBay generally around 25 cents and $2.00 wh ich will rely upon the opening bid, and a fee will be charged at the end of the auction which will be between 1.25 percent to 5 percent of the final selling price. The enhancements like featured placement or bold font will also be charged as an extra fees (Internet Marketing by Barbara G. Cox and William Koelzer). Benefits of Online Marketing [http://www.wisdomportal.com/Books/OnlineMarketing.html] [http://marketing.about.com/od/internetmarketingstrategy/a/marketingonline.htm] Benefits gained by the Consumers:ÂÂ   (1) Appropriate- customers can buy anything on their will for 24 hours without communication with the store physically. 2) Cooperative Instant-the buyers can get the information of the products they are interested in, from the sellers site and then download those instantaneously. Benefits gained by the Marketers:ÂÂ   (1) Increasing the relationship between the customers- The organizations can communicate with the customers to have a detailed knowledge about their needs and hence building customer databases. (2) Reduction in the costs and enhancing efficiency- Avoid the costs involved in building a store, amount for rents, insurance and amenities. Digital catalogs are way lesser than the printing paper catalogs. (3) Improved flexibility- For a paper catalog, its products and values are constant till the next printing takes place whereas an online catalog can be modified on a daily basis or also hourly, considering the products ease of use, its amount, and advertisings, to get along with the fluctuating market conditions. (4) Access to Global Markets- The Internet is an accepted medium by the whole world, which helps the consumers and sellers to be linked within any countries in mere seconds. Four Methods to Exhibit Online Marketing:ÂÂ   (1) Building an Electronic Storefront- Companies can be allotted an area by the online service or can create a new Website on their own wish. These sites help in creating a communication between the customers which helps them to be more close to a purchase. (2) Introducing Ads Online- Companies can create ads online in three methods: (a) First one being, the classified ads in the significant areas of high class online services. (b) Ads displayed in Internet news which are meant for commercial usage. (c) Purchase the online ads that come up while browsing the net like the pop- up windows. (3) Taking part in meetings, newsgroups, or communities posted by the web which are interesting for certain groups. (4) Usage of Online E-mail or Webcasting- Companies can provide newsletters provided by the customers, or advertising options depending on the history of the customers who are purchasing. Through Webcasting, matters relating the customers interest can be delivered. ONLINE MARKETING [http://www.yourdictionary.com/dictionary-articles/define-online-marketing.html ] Marketing online delivers the message of spreading marketing budget for a majority of companies. Online marketing produces many more advantageous solutions when compared to out-dated and offline marketing. In other words this can be termed as Internet marketing or web marketing. This method is adopted by those companies where goods are sold to the customers directly including those who are involved in a business to business model. Benefits of Online marketing Modifications on the fly: When compared to offline marketing, online marketing can place olden advertisements in newspapers or on TV and this can be modified on the fly. By following up with the advertisements, it is possible to make any no. of changes to the graphics or letterings which would not create any issues. But this cannot be done in the traditional method of marketing and advertising. Ability to track real-time results: While marketing online, tracking of real- time results is possible by the use of online analytics so that it is possible to know whether the marketing is carrying out. Certain methods exist to track the traditional methods, but many at times cannot be done in real- time. This can either create a good will or a bad one to the campaign. Focusing demographics in the advertising: With marketing online, particular demographics such as age, gender and location can be given importance. It is also possible to focus on the variations in income and education. This can be done in traditional marketing also but it is not an easy job. Various methods in marketing online: There exists variety of ways to exhibit online marketing like the email social media and newsletters. To do the same in traditional marketing, many media sources need to be available. Immediate ability to convert: While marketing online, it is capable of converting a buyer immediately. But this cannot be done in traditional marketing. When marketing online, it is not only capable of achieving the information of a customer, but also able to achieve the sale on the spot, while in offline marketing this procedure takes a much longer time. The most focused areas in the online marketing are: [http://www.yourdictionary.com/dictionary-articles/define-online-marketing.html] Associate Marketing: In this kind of marketing, the organization appoints an associate to improve and enhance their products. The associate in turn receives a commission or similar grants for each and every sale. Amazon.com Associates Central is an example that can be provided for anassociate marketing program, where the Amazon.com helps the owners of the website to bring in crowd to its site. Exhibit Advertising: In this type, they usually use the web banners on a third-party website to create traffic to their own website and enhance the awareness of the product. Email Marketing: Businesses that makes use of this type of marketing create promotional emails to impress the customers. But, it is a very tough job to differentiate the spam and the original email. Interactive Advertising: This sort of advertising makes use of animations and various other graphic involved methods, to produce ads which makes the viewers excited and involves their participation. Search Engine Marketing: Certain techniques that are used under this are- Search Engine Optimization (SEO), and paid inclusion. The companies adopting these techniques become prominent in the search engine page results from Google. Viral Marketing: With this kind of marketing, businesses expect the people to convey the informations achieved about the products. Those sites which allow the viewers to email hilarious clips is an example of viral marketing.

Improving the Effectiveness of Sex Education in Schools Essays -- Sexu

The question is no longer should sex education be taught, but rather how should it be taught. Over 93% of all public high schools currently offer courses on sexuality or HIV. More than 510 junior and senior high schools have school-linked health clinics, and more than 300 schools make condoms available on campus. The question now is, are these programs effective, and if not, how can we make them better? Kids need the right information to help protect them-selves. The US has more than double the teenager's pregnancy rate of any western industrialized country. Teenagers have the highest rates of sexually transmitted diseases (STD's) of any age group, with one in four young people contracting an STD by the age of 21. STD's, including HIV, can damage teenagers' health and reproductive ability. And there is still no cure for AIDS. HIV infection is increasing most rapidly among young people. One in four new infections in the US occurs in people younger than 22. In 1994, 417 new AIDS cases were diagnosed among 13-19 year olds, and 2,684 new cases among 20-24 year olds. Since infection may occurs up to 10 years before and AIDS diagnosis, most of those people were infected with HIV either as adolescents or pre-adolescents. Knowledge alone is not enough to change behaviors. Programs that rely mainly on conveying information about sex or moral precepts-how the body's sexual system functions, what teens should and shouldn't do-have failed. However, programs that focuses on helping teenagers to change their behavior-using role-playing, games, and exercises that strengthen social skills-have shown signs of success. In the US, controversy over what message should be given to children has disadvantaged sex education programs in s... ...nd practice in communication, negotiation, and refusal skills. Although sex education programs in schools have been around for many years, most programs have not been nearly as effective as hoped. Schools across the country need to take a rigorous look at their programs, and begin to implement more innovative programs that have been proven effective. Educators, parents, and policy-makers should avoid emotional misconceptions about sex education; based on the rates of unwanted pregnancies and STDs including HIV among teenagers, we can no longer ignore the need for both education on how to postpone sexual involvement, and how to protect one self when sexually active. A comprehensive risk prevention strategy uses multiple elements to protect as many of those at risk of pregnancy and STD/HIV infection as possible. Our children deserve the best education they can get.

The Partiality Of Wholeness :: essays research papers

<a href="http://www.geocities.com/vaksam/">Sam Vaknin's Psychology, Philosophy, Economics and Foreign Affairs Web Sites Religious people believe in the existence of a supreme being. It has many attributes but two of the most striking are that it seems to both encompass and to pervade everything. Judaic sources are in the habit of saying that we all have a "share of the upper divine soul". Put more formally, we can say that we are both part of a Whole and permeated by it. But what are the relationships between the parts and the Whole? They could be either formal (a word in a sentence, for instance) or physical (a neurone in our brain, for instance). A formal relationship entails an impairment of the truth value of a sentence / proposition / theorem / syllogism with the removal of one or more of its parts. As a result, a part could be reconstructed to fit into an impaired Whole once the formal relationships (and the derivative truth value) are known. Things are pretty much the same in the physical realm: the removal of the part renders the Whole - NOT Whole (in the functional sense, in the structural sense, or in both senses). A part is immediately discernible: it is always smaller (size, mass, weight) than the Whole and it always possesses the potential to contribute to the functioning / role of the Whole. The part need not be active to qualify as a part - yet, it requires the potential to be active to do so. In other words : the Whole is defined by its parts - their sum, their synergy, their structure, their functions. Even where epiphenomena occur - it is inconceivable to deal with them without resorting to some discussion of the parts in their relationships with the Whole. But the parts are also defined by their context, by the Whole. It is by observing their place in the hyperstructure, interactions with other parts and general function of the Whole that we can assign the title ("parts") to them. There are no parts without a Whole. In this sense, it seems that parts and Wholes are nothing but language conventions, a way that we chose to describe the world that was compatible with our evolutionary and survival goals and with our sensory input. If this is so, then, being defined by each other, parts and Wholes are inefficient, cyclical, recursive, in short: tautological modes of relating to the world.

Canteen hygiene in Eastern Visayas State University Essay

Every school in the country should be strongly committed to support student health and well-being through its curriculum and a range of initiatives that offer opportunities that promote physically fit individuals who love eating healthy food. Schools are encouraged to implement comprehensive health and well-being programs, including food and nutrition education. The establishment and operation of a school canteen is important in developing love and interest in buying nutritious and healthy food among students, faculty and the school personnel, making it possible for them to enjoy nutritious and healthy food at affordable prices during the school day. The canteen should also provide a variety of foods and dishes that enhance the skills and knowledge learnt in the classroom about food and nutrition. Canteen operation can be considered one of the auxiliary services of the school. Food handlers have a prime role to play in food businesses, and that is to guarantee that meals served are h ygienic for consumption. Conscious or inadvertent contamination of such food places consumers at risk of suffering from food- borne illnesses. Food poisoning in school canteens had been an occurrence. For this reason this study will be carried out to assess canteen hygiene of the privately managed canteens in Eastern Visayas State University. Read more:  An Introduction to the Importance of School Canteen Statement of the Problem This study will be conducted to assess hygiene on these privately managed canteens inside the campus of Eastern Visayas State University. Specifically, this study aims to answer the following questions. 1. What is the level of premises cleanliness of the canteens in the following areas? 1.1 Food Preparation Area 1.2 Food Storage Area 1.3 Refreshment Area 1.4 Toilets and Staff Locker Area 1.5 Waste Disposal Area 2. What is the level of personal hygiene of canteen staff (food handlers)? 3. What is the level of hygiene on the following? 3.1 Dry Goods Storage Unit 3.2 Refrigerator/ Chiller/ Freezer 3.3 Cooking Equipment 3.4 Food Preparation and Holding 3.5 Food Handling and Serving Practices Research Hypothesis This study will advance and test the research hypothesis which states the level of premises cleanliness of the canteens, the level of personal hygiene of canteen staff and the level of hygiene of the canteens in Eastern Visayas State University. Conceptual Framework Schools are in a good position to endorse healthy food related behaviors in students and help ensure appropriate food intake. Food items sold in and around the school during school hours/recess play a special role in school life because it provides refreshment and fulfills energy requirements of students. Canteens vary in terms of capacity depending on the number of students who eat from there, type of food offered and the type of activities such as preparation, cooking and storage. The school canteen has an important role in the provision of food to students and the school community as well as being an integral part of the school environment. The school canteen should feflect the education goals of the school and support and complement student learning. When a university canteen is used daily, the food provided through this service may comprise a third of a student’s total daily intake and have a significant influence on their health and nutrition. The correct handling of food and a high level of personal hygiene are keys to food safety. Correct food safety procedures must be understood by everyone who handles food or works in  the canteen, including students. Significance of the Study This study is not only important to those operating canteens, but also to following people who are interested to have knowledge and compliance with the requirements on food safety and hygiene of canteens. To the Administrator. The result of this study will help both the teachers and the students gaining knowledge in maintaining the good hygiene in operating of canteen. To the Teachers. As the result of this study will guide the students on choosing canteens that serving well-prepared meals and has good hygiene habits. To the Canteen Owners. The use of these requirements will help them improve their management of their canteens. To the Students. This study benefits to the student who eat in diferrent canteens, which is help them to find canteens that they know prepareing safe food. Scope and Delimitation The study will determine the canteen hygiene in Eastern Visayas State University. The investigators will focus on canteens hygiene of the canteens in the Eastern Visayas State University. The respondents of this study consisted of the 75 canteen personnel and 50students from different year levels. This study was limited to the assessment of canteens hygiene in term of the level of hygiene in dry goods storage unit, refrigerator/ chiller/ freezer, cooking equipment, food preparation and holding, food handling and serving practices.This study conducted during the school year 2014-2015. Definition of Terms The following terms are having operationally defined for better understanding of the reader. Hygiene. In this study refers to the good healthful conditions of the personnel. Inadvertent. Not resulting from or achieved through deliberate planning. Food- borne illness. is an infection or irritation of the gastrointestinal (GI) tract caused by food or beverages that contain harmful bacteria, parasites, viruses, or chemicals. Chapter II Review of Related Literature and Studies Related Literature It is essential that food is properly handled and prepared to keep it for health. Food should be served in clean dishes. Food can be dangerous if not properly handled, prepared and stored. Schools canteen can play an important role in promoting healthy habits. Health promotion messages can be delivered to students to develop lifelong attitudes and skills. â€Å" Poor oral health can have a detrimental effect on children’s quality of life, their performance at school and their success in later life† , mentioned by Kwan, Petersen, Pine and Borutta (2005). In the local setting, Presidential Decree No. 856 embodies the code in sanitation of the Philippines. Section IX of the code specially pertains to food establishment sanitation. Knowledge and compliance with the requirements of the sanitation code by the foodservice operators will ultimately redound to their own benefit since customers prefer eating in clean and sanitary premises. The maintenance of high standards of san itation in the foodservice operation cannot be compromised by management. Sanitation should be treated as a way of life in foodservice because any laxity in sanitation rules can mean illness for customers, loss of business and financial bankruptcy. Hired people handling food in the canteen should be required to undergo training for food handlers, obtain a certificate of good health from the municipal health department and observe hygiene. Related Studies The aforementioned study was similar to the present study included factors like Sanitation in Physical Facilities. According to Medrana (2004) in her article, school canteens have always canteen or cafeteria is different from a commercial outfit that is also  subjected to government sanitary controls. Whereas commercial canteens and restaurants are established for profit as the main object, a school canteen is set-up mainly to benefit the students while offering them decent yet affordable fare. Recalled by Morphet (1994) the schoolfood service was since then a major division of school operations. It was estimated that the gross expenditures for the school lunch program was approximately one billion pesos during the year 1956-1957. According to Maniquiz (2009) enough knowledge is imperative to canteen managers for their role is to make decisions that will affect the entire canteen organization. Chaper III Methodology In this chapter presents the design or methods and produce with the study will be undertaken and describes the instruments used in gathering the data, the analysis of the data in testing the hypothesis. Research design This study will use a descriptive survey method with questionnaire as the main tool in gathering the data. It is descriptive, as it presents the different practices in canteen hygiene. In other words, this research endeavor will assess the hygiene of all canteens which is concerned the students. Research respondents The data of this study will be gathered from all the canteens in the Eastern Visayas State University. Included in this study will be the canteens who are officially registered in the University.

Name Your Price Essay

Name Your Price: Compensation Negotiation Whole Health Management Group 6 Abhisek Jha 10PGHR04 Annesha Pramanik 10PGHR08 Kunal Dayani 10PGHR21 Priyanka Gupta 10PGHR30 Ria Ghosh 10PGHR42 Tanu Mehta 10PGHR51 Base Salary Status: $100000 per year paid semi monthly †¢ Reason: Since Whole Health Management is a mid cap company and it wishes to pay competitive package at HBS , we have chosen median base salary of health sector from exhibit 6. †¢ Also, since the CEO, Jim Hummer is willing mentor and provide a lot of challenging opportunities to Munroe, which he might not get anywhere else so he would be ready to compromise with the monetary benefits and not choose 75% base salary Stock options Stock options: Options to purchase 10000 shares at $2.7 per share according to vesting schedule †¢ Reason: It is the standard equity plan for incoming executives †¢ Also since, Jim mentioned in exhibit 2, that the company might grow 3 folds by year end 2006, Munroe would want to invest in the firm’s equity †¢ And Jim also mentioned that the organic growth strategy may generate many opportunities for Munroe, being in a leadership role he would like to have more stake in the company Bonus Bonus: Up to $30000 based on agreed upon goals †¢ Reason- Since the median total additional compensation given in exhibit 6 is 30% of the median base salary The agreed upon goals would ascribe to 3 roles specified: †¢ Manage client relationships and contracts †¢ Goals: a) Repeat business from existing clients of the three contracts given to Munroe †¢ b) Customer satisfaction Index > 90% †¢ Grow existing client contracts †¢ Goals: a) Increase revenue ( existing-$10M to $12M) from the contract that he is managing by 15% †¢ Develop new client business †¢ Goals: a) Expand the client base and get 2 more contracts with combined worth of atleast $4M NOTE: The bonus of $30000 is proportionally divided on all goals with each role carrying equal weightage Relocation Allowance Relocation Allowance: $10000 to relocate to Cleveland; additional allowance to be determined for any future relocations †¢ Reason: From internet cost of living comparison calculators we found that even with a 30% decrease in Munroe’s salary, he could maintain his standard of living in Cleveland as it is a less expensive city as compared to Boston. †¢ Thus we have allocated a nominal amount of $10000 towards movers and packers charges Source for cost of living comparison: http://www.bankrate.com/calculators/savings/moving-costof-living-calculator.aspx Continuing Education Stipend and Dues & Licensures Continuing Education Stipend: 70% of tuition fee for further education, if approved Dues and Licensures: Sponsor(100%) the certifications and other dues and licensures in future THANK YOU

American Ethnic Literature Essay

American Literature has been an important part of American people for centuries. What makes this type of literature great is that the authors vision is objective and not one sided. Several of the American authors are still considered to be great writers. The books that were written by these authors are still read by people of all ages around the United States. These books are now considered classic literature. American literature is considered American because it was written by American people. Overall, â€Å"editors appear to use an inconsistent combination of citizenship, geographical location, language, and subject matter (that is, the subject of America and the United States) (Hames- Garcia, p. 1, 2003). Most of the American literature was written by white men. In order to be considered American literature it has to be about the United States. There have been many great authors that write about science fiction, but because it is unreal their literature is not considered American literature. Politics also played an important role in literature. It was of great importance to portray the American character as an â€Å"exceptional entity† (Hames-Garcia, p. 1, 2003). In the early twentieth century, writers who were not American white men were not allowed to publish their works. Women writers as well as Black, Latino, American Indian, and immigrant writers were left out altogether. This happened because other ethnic groups were considered to be inferior. It was until the 1970s that feminist began to speak out and rebel against the oppression they were faced with. It is thanks to this reform that the American literature holds diversity. It allows for men and women to have the same opportunity to express their feelings without having to worry about their race or sex. Another type of literature is ethnic literature. This type of literature is often read as an autobiography, even when making no such claims. This is written on a first person point of view. The author’s point of view is specific to their personal beliefs and life stories. It is difficult for this type of author to provide an objectionable story. They are blinded by anger because of what they had to live. The topics these authors write about covers racism and suppression. The definitions and topics will vary depending on the life experiences that each author or their families experienced. The storyline will also vary because each author lived different time periods, and of course things change over time. Ethnic Literature is great because it now holds different point of views. Every person has a different perspective on what happens around them. What allows for this to be great is that each person is entitled not only to have their own belief, but they are able to express their feelings with freedom. No person is afraid of what repercussion might come because they decided to write from their heart. The truth allows readers to realize that life has been harder for some people more than others. It is easy to forget what our ancestors had to experience in order for each individual to encounter freedom. It is now easy for men and women of all races to walk freely around their city. This however came at a price, and this type of literature allows human beings to read and experience in some small way what it was like to live in a world were the color of your skin as well as your sex had a lot to do with the quality of life you lived. American Literature will continue to play an important role in American people. The only way to enjoy this type of literature is to introduce our younger generations to it. This is the perfect material needed to give to young readers so that they can value the lifestyle they are allowed to live today. It is up to us to keep this tradition alive so that our future generation can enjoy it as well. Reference Michael Hames-Garcia. (2003). Which America is ours? Marti’s â€Å"Truth† and the foundations of â€Å"American literature†. Modern Fiction Studies, 49(1), 19-53. Retrieved October 25, 2009, from Research Library. (Document ID: 328665241). Yonjae Jung. (2004). The New Americanist Intervention into the Canon. American Studies International, 42(2/3), 213-225. Retrieved October 26, 2009, from Research Library. (Document ID: 676208971).

Report on Pizza Hut Essay

During the past four decades Pizza Hut has built a reputation for excellence that has earned the respect of consumers and industry experts alike. Building a leading pizza company has required relentless innovation, commitment to quality and dedication to customer service and value. The qualities of entrepreneurship, growth and leadership have characterized Pizza Hut’s business through more than four decades of success. Through the strength of its heritage, its culture and its people and franchisees, Pizza Hut looks forward to more success in future. There are different objectives of every organization. In order to achieve these objectives different targets are set. Targets pass down the hierarchy depending on the nature of the business. Therefore, in order to achieve the objectives, management decides on different strategies. These strategies are divided into many sub-parts and are useful for the running of the business. The employees and the management know what they have to achieve through the targets which have been set to them and the strategies they have adopted help them know the way they will achieve the objectives. Similarly, Pizza Hut has different targets set to them and they have adopted different strategies to successfully achieve the targets set. These targets are set by the RSC i. e. the restaurant support centre in Karachi. These targets are passed on to the RGM (restaurant general manager) and he passes them to the workforce. These targets fall within the organizational structure in which there are many people who have different targets to achieve. In order to successfully achieve the targets they need to co-operate and work in a friendly environment. Institute of Management Sciences, Peshawar Pakistan Page 4 Report and Marketing Strategies of Pizza Hut HISTORY OF PIZZA About Pizza, Some will tell you Italy. That’s wrong. What you know as pizza came into vogue around the time of Napoleon and the French revolution. Italians, known to be lovers of fine food and wines perfected and imported this terrific dish to America. From here it quickly endeared itself to mass production and re-export to the rest of the world. Bon appetite! INTRODUCTION & HISTORY OF PIZZA HUT In 1958, Frank and Dan Carney had an idea for a great local pizza restaurant in Wichita Kansas. The small 25 seat restaurant only had room for 9 letters on the sign†¦ the building looked like a hut†¦ so ‘Pizza Hut’ was born! Fifteen years later, we opened the first UK restaurant and since then we’ve become the biggest Pizza Company on the planet, Let see listen Pizza Hut Story from them! †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ 1958 Frank and Dan Carney open the first Pizza Hut in Wichita, Kansas. 1972 1000 restaurants are open throughout the USA. 1973 Pizza Hut went international with restaurants in Japan, Canada & England. The first UK Pizza Hut opened in Islington, London. 1977 PepsiCo bought Pizza Hut. 1980 Pan Pizza was introduced. 1982 The UK joint venture started between PepsiCo and Whitbread. 1984 Over 50 restaurants so far in the UK. 1986 By now, there were 100 restaurants in the UK and 5000 worldwide. 1987 An average of one restaurant opened each week in the UK. 1988 The UK’s First Delivery Unit was opened in Kingsbury, London. 1992 There were 9,000 restaurants in 84 countries. 1993 There were 300 restaurants and delivery stores in the UK. 1994 10,000 Pizza Huts were open for business. 1997 PepsiCo decided to focus on their drinks business. As a result, Tricon Global Restaurants was born, creating the largest restaurant brand in the World. Tricon became the partner company with Whitbread. 1999 Pizza Hut had over 400 restaurants, employing 14000 people. 2002 Tricon Global became YUM! Brands Inc. 2006 Whitbread sold their share of the joint venture to Yum! Brands Inc. Pizza Hut UK Ltd was now 100% owned by Yum! 2008 We bought Godfather’s Pizza in Ireland with 28 stores. Institute of Management Sciences, Peshawar Pakistan Page 5 Report and Marketing Strategies of Pizza Hut Pizza Hut’s Mission Statement. We take pride in making a perfect pizza and providing courteous and helpful service on time all the time. Every customer says, â€Å"I’ll be back! † We are the employer of choice offering team members opportunities For Growth, Advancement, And Rewarding Careers in a Fun, Safe Working Environment. †¢ P. E. A. R. L. S ? PASSION for excellence in Doing everything ? EXECUTE with positive energy and urgency. ? ACCOUNTABLE for growth in customer satisfaction and profitability. ? RECOGNIZE the achievement of others and have fun doing it. ? LISTEN and more importantly, respond to the voice of the customer. Institute of Management Sciences, Peshawar Pakistan Page 6 Report and Marketing Strategies of Pizza Hut COMPARATIVE STRATEGY: This forced competitors to look for new methods of increasing their customer bases. Many pizza chains decided to diversify and offer new nonpizza items such as Buffalo wings, and Italian cheese bread. The current trend in pizza chains today is the same. They all try to come up with some newer, bigger, better, pizza for a low price. Offering special promotions and new pizza variations are popular today as well. For example, chicken is now a common topping found on pizzas. In the past, Pizza Hut has always had the first mover advantage. Their marketing strategy in the past has always been to be first. One of their main strategies that they still follow today is the diversification of the products they offer. Pizza Hut is always adding something new to their menu, trying to reach new markets. For example, in 1992 the famous buffet was launched in Pizza Hut restaurants worldwide. They were trying to offer many different food items for customers who didn’t necessarily want pizza. Another strategy they used in the past and are still using is the diversification of their pizzas. Pizza Hut is always trying to come up with some innovative way to make a pizza into something slightly different different enough that customers will think it’s a whole new product. For example, let’s look at some of the pizzas Pizza Hut has marketed in the past. In 1983, Pizza Hut introduced their Pan Pizza, which had a guarantee of being ready to eat in 5 minutes when dining at Pizza Hut restaurants. In 1993, they introduced the â€Å"Bigfoot,† which was two square feet of pizza cut into 21 slices. In 1995, they introduced â€Å"Stuffed Crust Pizza,† where the crust would be filled with cheese. In 1997, they marketed â€Å"The Edge,† which had cheese and toppings all the way to the edge of the pizza. Currently, they are marketing â€Å"The Big New Yorker,† trying to bring the famous New York style pizza to the whole country. Lastly, Pizza Hut has always valued customer service and satisfaction. In 1995, Pizza Hut began two customer satisfaction programs: a UAN (in USA 1-800) number customer hotline and a customer call-back program. These were implemented to make sure their customers were happy, and always wanted to return. In our plan, we will first give a situation analysis of current and relevant environmental conditions that affect our plan. Next, we will give a brief analysis of the current fast food industry, and any trends or changes that might occur in the future. Institute of Management Sciences, Peshawar Pakistan Page 7 Report and Marketing Strategies of Pizza Hut Institute of Management Sciences, Peshawar Pakistan Page 8 Report and Marketing Strategies of Pizza Hut ENVIRONMENTAL AND INTERNAL ANALYSIS OF PIZZA HUT In our visit to Pizza Hut we conducted research on PEST (Political, Economic, Social and Technological) Analysis. In the internal analysis of Pizza Hut we have considered SWOT of the Company. PEST (Political, Economic, Social & Technological) i. POLITICAL ISSUES: Political issues include regulatory frame work operating in judicial system which may affect the business in different ways. There are not many political factors in Peshawar affecting Pizza Hut as is lack of competition. Factors such as laws on business employment, pollution and taxation apply on the organization which it has to follow regarding the rules. ii. ECNOMIC FACTORS: If the county’s economy is better so the GDP of the country will be good, this is a green signal for the business as the per capita income of the people will be increased and they will spend more money. In our survey we came to know that most of the people in the beginning of the months spend more and they visit pizza hut very often. When the inflation rate increases the cost of raw material also increases and this leads towards high prices of the products and vice versa. iii. SOCIAL FACTORS: Pizza hut is a multinational and it is basically originated from America so the organization is overwhelmed by western culture. There are social forms of society which consist of Upper class, middle class, middle upper class, lower class and lower class. Every country has cultural norms, values, beliefs and religion which can affect the organization. iv. TECHNOLOGICAL FACTORS: Now a day’s technology is improving so as baking and heating ovens will be of new and efficient technology and will provide efficient service. Due to new technology there are new ways of marketing like internet; telemarketing and the organization can advertise their products with much more faster pace. Computer based customer data that is MIS (managing information system) helps in collecting customer data, daily transactions, future forecasting and decision making. New vehicles will make their service more efficient. Institute of Management Sciences, Peshawar Pakistan Page 9 Report and Marketing Strategies of Pizza Hut SWOT ANALYSIS: Every organization has its strengths, weakness, opportunity and threats. So, the SWOT analysis for pizza hut is as under: Strengths: Pizza Hut is the market leader in providing different products of pizzas as there are no competitors in this sector. There good image makes the organization more strong. Pizza Hut is providing good taste, quality products with qualified staff, good atmosphere and hygienic environment. They are specialized in pizzas. Motivation level of staff is very high which make the organization more prosperous. They are ISO (International Standard Organization) certified. They have enough resources for operating different activities of the organization. They are providing free home delivery service. They have created monopoly in this sector. Another big Strength and even a Competitive Advantageis the fact that they have a full service restaurant as well as delivery services. Most of Pizza Hut’s competitors do not have restaurants. Because of the restaurant, Pizza Hut can market too many different segments that other pizza chains cannot. For example, Pizza Hut can market to families much easier than Domino’s or Little Caesar’s. Weaknesses: However, the fact that Pizza Hut does have a restaurant to run is also a weakness. Pizza Hut has higher overhead costs, due to the restaurant that other competitors don’t have to deal with. Another result of higher overhead costs is higher prices Pizza Hut must charge. Obviously, Pizza Hut is not the low cost producer. They rely on their quality pizza and good service to account for their higher prices. They are providing less range of products comparatively with high prices. They are more focused on Western taste instead of Eastern. Opportunities: New markets can be explored and new opportunities they can gain. Pizza Hut can come up with the new products considering the Eastern taste of the people as like McDonalds. Diversification of new products can increase their market share. They can reduce their prices because of more resources. Threats: Pizza Hut’s number one threats are from their competitors. Currently, Their closest competitor is Domino’s Pizza who is working to open their Branch at Karachi. Domino’s main competitive advantage over Pizza Hut is their Lower price. ii. Little Caesar’s who is establishing their self in India and might move to i. Institute of Management Sciences, Peshawar Pakistan Page 10 Report and Marketing Strategies of Pizza Hut Pakistan is another one of Pizza Hut’s competitors, right behind Domino’s in market share. Little Caesar’s is famous for offering large quantities of pizza for less money. iii. New entrance like Dominos pizza in Pakistan market can affect their market share. iv. Other local restaurants can affect their market share by providing pizzas with lower price. v. Social factors can affect their image as a Western organization. SEGMENTATION: Main segments which Pizza hut has captured are the combination of higher incomes and dual career families , due to higher income consumer have more disposable income , allowing them to eat out more often. Pizza Hut holds the most market share in the Pizza industry, the perceived quality and service of the company will help to ensure a better the average chance at a successful introduction of a new product. The introduction of a product that keeps with today trends is also important to reduce the risk of failure. Pizza Hut maximum market segment is younger generations. These generation ranges from 12 to 30, the overall spending of these generations is mostly on non essential items, the higher amount of spending has been done on eating out. POSITIONING Pizza Hut was among the first multinational brands to enter the food retail sector in Pakistan. When the first Pizza Hut restaurant opened in Karachi the quick service industry was at a nascent stage and the pizza category was dominated by a sole regional player who had a marginal presence. Pizza Hut went on to play a significant role in pioneering and developing this category in Pakistan. Worldwide and in Pakistan, Pizza Hut has come to become synonymous with the ‘best pizzas under one roof’. This is because at Pizza Hut the belief is that every pizza has its own magic, thus making it a destination product – which everyone seeks. It is this belief that has ignited the passion to create, innovate and serve the finest product the industry has to offer, while setting standards for others to strive to replicate. Pizza Hut is committed to providing uncompromising product quality, offering customers the highest value for money and giving service that is warm, friendly and personal. Institute of Management Sciences, Peshawar Pakistan Page 11 Report and Marketing Strategies of Pizza Hut. A critical factor in Pizza Hut’s success has been its unique dining experience. Crew members at Pizza Hut strive each day to provide ‘CUSTOMER MANIA’ – the kind of service that ensures that every visit of the customer is a memorable one. Pizza Hut’s constant endeavor to provide extra value – whether it is pizzas which are available to suit every price range, new promotions or the introduction of innovative product ranges – that puts a ‘Yum’ on every customer’s face – has allowed it to increase its presence in Pakistan to the current 38 restaurants across 9 cities. Institute of Management Sciences, Peshawar Pakistan Page 12 Report and Marketing Strategies of Pizza Hut Market Targeting: Pizza hut targeted market defines them as a family product. This is because they don’t really directly market their customers. They are target everyone whereas their competitors target a certain gender or age. But pizza hut targets a wide range of customers. This is because they want to make the most money and who blames them. They have many competitors and they are bound to try everything to cope up tops. Their competitors are everywhere. There are just a few that are main competitors and pizza hut will always try to be the best and get the most money by making their products better quality but also cheaper. They try to offer something different with their product as well. They offer a range of stuffed crusts to try and attract customers. They also do vegetarian options with meet free pizzas and a salad and pasta bar. Not a lot of restaurants offer a salad and a pasta bar. This is another competitive idea to attract or customers. STRATEGIES ADOPTED BY PIZZA HUT: A business’s strategy is the pattern of decisions and actions that are taken by the business to achieve its goals. A business has a variety of goals and objectives. All businesses need to organize their business activities in order to achieve their business objectives. Running a business involves planning the current as well as future activities. Hence, in order to achieve the business objectives, all business organizations adopt different strategies. Similarly, Pizza Hut has adopted many strategies which help achieve the targets set by the main office to the local store opened at Peshawar. Changes are the external as well as internal environment has led Pizza Hut rethink their past strategies and has therefore designed new strategies after noticing the changes in the environment. These environmental changes are seen through the PEST and SWOT analysis. After considering all the factors Pizza Hut has decided upon the strategies and their current strategies are divided into five main categories and further have sub-parts. These strategies are: – Functional Strategies: These are strategies designed to improve the efficiency of a business’s operations. They often focus on an area, such as marketing, human resource etc. All business organizations adopt strategies at functional level as once the functional objectives are achieved, corporate objectives become easy. In order to make the functional strategy efficient, Pizza Hut has made all the functional departments co-operate with each other. Institute of Management Sciences, Peshawar Pakistan Page 13 Report and Marketing Strategies of Pizza Hut Total Quality Management (TQM): This is the most important for a food chain like Pizza Hut. All the employees’ backof-the-house i. e. the kitchen assistants are trained accordingly. They are given extra classes in order to meet the quality standards set by Pizza Hut around the world. This strategy is important in order to satisfy the CHAMPS. This strategy is strictly implemented in Pizza Hut in order to fulfill the quality standards. Different quality management staff is also there at Pizza Hut. The shift managers have the task to observe whether the quality standards are met or not, whereas there are a total quality management department at the main office in Karachi. This department has the task to implement quality standards and know whether they are achieved or not. Business Level Strategy: Business level strategies are plans made to gain a competitive advantage over its rivals in a market. Hence, all the businesses need to adopt business level strategies in order to compete in a competitive environment. If we take a look at the Pakistani market, there are no large competitors of Pizza Hut but unlimited small competitors exist in the market. The threat of competitors is very low as there is no international food chain offering pizza in Pakistan at present. Therefore, present strategies adopted by Pizza Hut are keeping in consideration the present competition. Whereas, in future this competition will increase and Pizza Hut will have to change all its business level strategies in order to compete with its rivals. In very near future Dominos is opening its first branch in Karachi. This would be a threat for Pizza Hut and hence, the strategies would be changed. Pricing Strategy: The level of competition a business faces determines its pricing strategy. Sometimes a business has the scope to set its price and sometimes a business cannot. When a business has the scope to set its price there is a number of pricing strategies or policies it might choose. As there are no such competitors of Pizza Hut which could compete with the quality of pizza produced at Pizza Hut, therefore, the pricing strategy adopted by Pizza Hut is ‘market skimming’. Pizza Hut has adopted this pricing strategy as they want to hold maximum share of the market by maximum profit. This is a golden era for Pizza Hut, as there are no competitors and hence, Pizza Hut is free to charge any price they want. They are charging higher prices due to the uniqueness of the product. They satisfy the target market as the food quality is worth the price paid. The pricing strategy is not just to get the worth Institute of Management Sciences, Peshawar Pakistan Page 14 Report and Marketing Strategies of Pizza Hut of quality but also to gain maximum profits before any competitor enters because then Pizza Hut will have to change its pricing strategy. Although the prices would be lowered with the new entrants in the market but not to a greater extent as the quality food products are not home-produced. They are imported from different countries keeping in view the best quality. Institute of Management Sciences, Peshawar Pakistan Page 15 Report and Marketing Strategies of Pizza Hut Market Share: As there are Dozens of Pizza Suppliers Globally Providing Services in different part of the World, but Pizza Hut is the One who got the Bigger Market Share Globally. This is the Survey taken by www. survey. com that Pizza Hut is having 48% of Overall Pizza Market in the World. After that Dominos is leading with a percentage of 20% while the rest 32% is divided in the Remaining Pizza Providers Globally. MARKET SHARE OTHERS 32% PIZZA HUT PIZZA HUT 48% DOMINO’S OTHERS DOMINO’S 20% Institute of Management Sciences, Peshawar Pakistan Page 16 Report and Marketing Strategies of Pizza Hut FOUR P’S OF MARKETING. PRODUCT: Product refers to the actual program you are planning. The goal of pizza hut is to develop the best product with the resources available. Pizza Hut sells pizzas in four different sizes: personal (an individual serving), small, medium and large, though most stores have done away from with the small size. A variety of toppings are available, plus â€Å"specialty† styles, including Meat Lovers, Pepperoni Lovers, Cheese Lovers, Veggie Lovers, Double Cheeseburger, Supreme, Super Supreme and the newly introduced Pizza Mia. The pan pizza has a thicker crust than most other commercially available pizzas .so their products have help them to retain their customers and to increase them . they provide their customers with complete nutrition plan and healthy food is guaranteed. The nutrition plan also clearly tells diabetes patients can use what range of food at pizza hut. Over weight patients are also satisfied and the pizza with less cholesterol can be ordered. This encourages the customers to visit pizza hut rather than going elsewhere. As pizza hut has to boost its sales in the existing markets, so they the new food products are introduced in all branches line-by–line because all branches are operated in co-operation with one another. Different products for different regions are also developed as there are choice differences. Pizza hut offers a long list of products and never afraid to offer new products like in Peshawar according to market they introduce the very first â€Å"Chapli Kabab Pizza† which was very healthy product by Pizza hut in this region. There are a lot many products according to different geographical places. Like in India they have got there vegetable pizzas, which has a large market there BUT not the Cow Meat Pizza. Institute of Management Sciences, Peshawar Pakistan Page 17 Report and Marketing Strategies of Pizza Hut. PRICE: . As there are no such competitors of Pizza Hut which could compete with the quality of pizza produced at Pizza Hut, therefore, the pricing strategy adopted by Pizza Hut is ‘market skimming’. Pizza Hut has adopted this pricing strategy as they want to hold maximum share of the market by maximum profit. This is a golden era for Pizza Hut, as there are no competitors and hence, Pizza Hut is free to charge any price they want. They are charging higher prices due to the uniqueness of the product. They satisfy the target market as the food quality is worth the price paid. The pricing strategy is not just to get the worth of quality but also to gain maximum profits before any competitor enters because then Pizza Hut will have to change its pricing strategy. Although the prices would be lowered with the new entrants in the market but not to a greater extent as the quality food products are not home-produced. They are imported from different countries keeping in view the best quality. First, this pricing strategy will help segment the market. Different groups of customers are willing to pay different prices for the same product. The high/low pricing strategy will also create excitement. The pricing strategy adopted by Pizza Hut is ‘market skimming’. Pizza Hut has adopted this pricing strategy as they want to hold maximum share of the market by maximum profit. This product will emphasize product and service quality PLACE/DISTRIBUTION: It refers to the best place to offer program. That is the place where it is located and through what channels are we distributing programs and the competitive advantage lies in distribution. The pizza hut Peshawar is situated out of the market area near Army Stadium and Shami road. This site has been chosen keeping in view the following factors. It is in an out of centre location on retail or Leisure Park with good parking accessibility. Secondly the catchment area is of a specified minimum size and within a given drive time to the site. Distribution The type of distribution channel used by Pizza Hut is the direct channel. The direct channel is successful when there is an extremely large market that is geographically dispersed. The direct channel is also useful when there are a large number of buyers, but a small amount purchased by each. Pizza Hut uses three different methods of selling its products directly to the market. Institute of Management Sciences, Peshawar Pakistan Page 18 Report and Marketing Strategies of Pizza Hut i. The first method of distribution used by Pizza Hut is Home. Office delivery. Customers can call Pizza Hut ahead of time, place an order, and the order is delivered to the customer’s home. can go to the nearest Pizza Hut, place an order and either leave with the order or eat at the restaurant. One of Pizza Hut’s largest competitive advantages is its restaurant style facility. Pizza Hut offers a clean place to sit down and enjoy the variety of pizzas, salads, and sandwiches in a fun, family atmosphere. ii. Another method of distribution is for customers to dine-in. Customers iii. The third method of distribution is to order Online. Selective County Customers can now go on the Internet and place an order for Pizza. This method is useful because it allows customers to view the entire menu, download any special coupons, and order without having to disclose any credit card numbers. Institute of Management Sciences, Peshawar Pakistan Page 19 Report and Marketing Strategies of Pizza Hut PROMOTION: The objectives of promotion are to introduce a new product, stimulate demand, change the short-term behavior of the customers, and encourage repeat or greater usage by current customers. Pizza hut uses many promotional strategies. The main promotion is a coupon to purchase. This promotion is also distributed mainly by mail, but also by fliers on college campuses around the country in order to reach the target market. They are using billboards on main stream places to get there customer. They are also distributing door to door brochures to capture more and more customers. Pizza huts also using marketing techniques. These are the strategies Pizza hut is using for its marketing. Pizza huts try’s to attract the younger generation as their main market segment. Apart from this Pizza Hut is using intense marketing strategies they are also giving ads in magazines. Advertising camping will creates awareness of the products in our target markets. Institute of Management Sciences, Peshawar Pakistan Page 20 Report and Marketing Strategies of Pizza Hut CONCLUSION Pizza Hut has many targets which it has achieve in a given period of time. The time-period is mostly a year. Therefore, in order to fulfill the targets different strategies are adopted by Pizza Hut. It can be concluded that these strategies have been successful and there is flexibility in the strategies, as they can be changed with the changes in the market conditions as well as the targets. Institute of Management Sciences, Peshawar Pakistan Page 21 Report and Marketing Strategies of Pizza Hut REFERENCES Mr. Amir Zeb, Shift Manager, Pizza Hut, Peshawar Mr. Hamad Zeb, Shift Manger, Pizza Hut, Peshawar Lower staff of Pizza Hut, Peshawar Google Search Engine www. definitions. com www. answers. com www. about. com www. wikipedia. org www. pizzahut. com Institute of Management Sciences, Peshawar Pakistan  .